Friday, January 19, 2007
The Koufeyyeh is Back!!
Fashion-conscious radicals can rejoice. The Palestinian Koufeyyeh (not the watered down Kafeyeh, or Keffiyeh, or Kefaya) is back! It has miraculously regained its radical chicness just at the very moment we all thought it was lost to corporate appropriation. Our hearts sank and we held our breath and each other's hand, fearing that Palestine was a lost cause when Urban Outfitters started selling OUR koufeyyeh, in multiple colors, as a chic anti-war accessory for $ 20.
It almost killed us that it was a best-selling item!
But, now we can all take a deep breath. The accessorising of the Palestinian cause is over! And for that we have to thank some anti-Palestinian groups who vehemently protested the sale of the item and successfully forced Urban Outfitters to apologize and discontinue it.
So let's celebrate this GREAT victory (although not of our making but since when does this deter us)! The koufeyyeh, thanks to our enemies, is radical chic again!
(A nerdy aside: the best thing written about the history of the Koufeyyeh is the chapter in Ted Swedengburg's excellent book Memories of Revolt:1936-1939 Rebellion and the Palestinian National Past).